Digital Marketing Agency | Alphanumeric

  Google Search's John Mueller recently responded to a report involving unusual de-indexing, where pages from one website appeared to have been replaced in Google's index by an unrelated domain. The situation raised questions about cross-domain canonical tags , duplicate content signals and what happens when Google encounters unexpected server or application errors while crawling a website. What Is a Cross-Domain Canonical? A canonical tag tells search engines which URL should be considered the preferred version of similar or duplicate content. A cross-domain canonical works in much the same way, except the preferred URL belongs to another domain. For example, a page on example-site.com could contain a canonical pointing to another-site.com . Google treats canonical tags as strong signals rather than absolute instructions . This means Google can choose a different canonical URL when its systems determine that another URL is more appropriate. Cross-domain canonic...

  Google’s Preferred Sources feature gives readers more control over which publishers they want to see in their search experience. For publishers and news websites, it provides an opportunity to encourage loyal readers to select their publication as a preferred source. Google has also introduced an easier way for publishers to add this functionality directly to their websites through an embeddable Preferred Sources button. Instead of sending visitors to Google’s general source-preferences page, the embedded button can provide a more direct experience. This guide explains how Google Preferred Sources works, how to check eligibility, how to add the button, and how to implement it on WordPress. What Is Google Preferred Sources? Google Preferred Sources allows individual users to indicate that they want to see content from a particular publication more prominently in relevant Google Search experiences. It is important to understand what the feature does and does not do . A...